For a starter road bike that’s also comfortable, you definitely want to try some flat bar road bikes. They don’t look as cool as drop bars, but they’re much more comfortable and their only disadvantage is usually a bit of extra weight.
Talking about road bike brands, in Taiwan I’d consider Giant, Merida and Fuji. Gusto sells incredibly cheap carbon bikes, but wheels and other components often suck. Khs is not bad in terms of value, but it’s not amazing either.
Giant has the best frames and asks a premium amount of $ for that. By “best” I simply mean “slightly lighter”, and the weight difference for similarly specced bikes, compared to the price difference, for me is not worth it unless you’re a pro/semi-pro racer.
Merida starting from this year started producing some really nice frames. Reasonable weight, great components and aggressive prices. You can get a Merida Ride 904 with full Shimano components and r501 wheels for under 30000nt (32800 retail but they always offer 10% discount) and they usually give you at least 10% in accessories/merchandising and will often throw in the mix some gifts. The Ride series is very comfortable and weight between 9 and 10kg depending on the model, if you have a look at Merida’s website they have full prices, specs, weight, just remember to remove 10% for the price and that’s what you’re going to pay. Life time frame warranty is nice too.
Fuji is very expensive outside of Taiwan, but here it’s so cheap it feels like cheating. If you want to have a good time, check the prices on their US website, then compare them with the TW website. The difference is insane. The most amazing offer available in TW for me is the Gran Fondo 2.7, a full carbon bike with Tiagra groupset for 35800nt and every store will give you at least 10% discount, so we’re talking about roughly 1100us$ for a full carbon Tiagra bike. Some European bike makers would ask more than that for a non-carbon Tiagra bike. If you want a comfortable bike have a look at their Sportif series. The cheapest model starts at 15900nt (so around 14000 after discount) for a bike with the new Shimano Claris set (8speed), and you can get Sora, Tiagra or 105 as well, with the most expensive one priced at 26500nt (under 24000nt) for an alloy bike with disc brakes and 105 components. The reason why the Fuji are so much cheaper is that they cut corners in some components, so for example cassette and crank are usually not Shimano, and they use their own brand of wheels which is considered to be fairly good though. Sportif is the only road bike from a big Taiwanese manufacturer that comes with the eyelts for a rack, so if you plan to use panniers for touring it’s pretty much your only choice (that, or a flat bar).
I’d highly suggest to get a bike with Shimano Tiagra, or any 10 speed system. If you buy a bike with Claris, Sora or the equivalent Sram/Campagnolo and one day you want to upgrade to 10 speeds you need to change EVERYTHING: shifters, chain, crank, cassette, w derailleurs and if you’re unlucky even the wheels. If you buy a bike with 10 speed Tiagra and you need to replace a worn/broken part, or you just want to give your bike an upgrade, you can simply buy the equivalent 105/Ultegra/Dura Ace component, swap them over and that’s it.
Anyway, more important than the brand is the feel of the frame. Go to a Fuji, Merida and Giant flagship store (they’re usually more prepared on their products, but it’s not always like that) and ask them to have a look at some bikes and try the fit, choose the one that has the most comfortable frame and then see what kind of gearing/components selection they have available.
8 and 9 speeds are not bad at all, but 10 speeds are much more future-proof.