pressure from fans
That means they’re responding to their customers.
For me, the irony is that the almighty PRIVATE SECTOR 
is doing something you don’t like, and you don’t have the economic influence to change it, so it’s bad.
There will always be pretty ladies (and men) you can look at if you’re willing to pay enough for them.
Some sports fans are willing to pay more for pretty ladies. What’s there to fix? 