The government loves to designate a month/season/year for various activities, e.g. beef noodle eating month, marigold gazing week, bike touring year. It’s easy to do. Just hold a press conference with photo ops, and the media will give it exposure. But after the fanfare, few tangible things are actually done. I remember the round-the-city bike path that Mayor Ma was trumpeting. It turned out that a big section of the path was “installed” by painting the bike-riding symbol on the asphalt of existing roads. Let’s hope this time will be different.
I think its great that the government is starting to promote Taiwan’s nature rather than nightmarkets or whatever. This year was year of mountains and next year bikes. Two areas taiwan is really competitive in
Maybe they weren’t going for the pro look, but the video itself is not all that bad.
My only gripe is both actor’s helmets. They’re both wearing Frontier, which is great, but if they’re promoting Taiwan, why not use a Taiwanese brand helmet?
It’s abysmal, the road biking demographic are usually in the higher sphere of earners and likely to be mature and male. I’m talking about the key demographic willing to pay to fly to Taiwan for a cycling trip
It really is inexcusable. Thirty years I’ve been here working in the industry and they still refuse to hire a native speaker consultant and still they insist on hiring Amy Chen who has ever been to the America. (And yes I’ve been making that joke for thirty years )