[quote] 4. McCain has lost his brand
Yes, he’s a volatile man running in sensitive times under the banner of troubled party. But he started off with the image of a bi-partisan straight-shooter with a clear, selfless sense of proportion.
Yet he’s campaigned like a crank.
His scattershot, over-the-top assaults on Obama’s character (or, rather, the character of Obama’s associates) have seemed like an effort to change the subject from important issues. And now that McCain’s finally settled on conservative tax policy as his theme down the stretch, his campaign is so desperate for traction that it’s going schoolyard – channeling Joe McCarthy and calling Obama a socialist, a Marxist and even a communist. [/quote]