9/11 Twin Towers attack used in advert in Israeli papers

Taiwan is not the only country to use questionable taste is some its ads, such as the famous Hitler heater ads, and the DPP/KMT Hitler ads.

Now one ad agency in Israel is using the 9/11 terror attacks on the Twin Towers in NYC to sell cigarettes in Israeli news papers. Bad taste for sure. I wonder if the local papers here will report this news. Maybe Apple Daily will show us the acutal advert…

QUOTE: An Israeli advertising agency that claims there are “almost no holy cows”
is
using the image of a jet aiming at the doomed Twin Towers to sell
cigarettes
imported from Holland.

The ad for Max cigarettes, which appears in the Hebrew-language tabloids and
was
prepared by the Zarmon-Goldman Ad Agency, uses two cigarettes standing
vertically, with the top quarter of one looking like it’s about to fall
as a
jet heads for it.

“The Dutch [one] that put the Americans into shock [’‘helem’’, in Hebrew]
and
took them out of LM,” says the full-page ad for Max cigarettes. The LM
refers to the best-selling US brand L&M, while a slangy pronunciation
of the
Hebrew word for ‘‘shock’’ sounds like LM.

“There’s no arguing about taste; everyone has his own opinion,” said
Eilon
Zarmon, an owner of the ad agency who was asked to say whether he
thought
the promotion was vulgar, given the fact that some 3,000 people died in
the
Islamist terror attack on New York’s World Trade Center on September
11,
2001. “We are not afraid of slaughtering holy cows,” he added.

“There is a clear message here. The idea is to attack L&M; we are not
afraid to start up with a big US cigarette maker. Max cigarettes are
better
than L&M. They taste better and are produced better. We think this ad
is
humorous, creative, young and impudent,” Zarmon said, declining to
reveal
whether he smoked them himself.

There is nothing sacrosanct about the image of the exploding Twin
Towers,
he maintained, as “it has already been used in art and theater. One
needn’t
get too excited about using it.”

The advertisement will continue to run, he said. But when asked what
he
would do if the US Embassy in Tel Aviv expressed revulsion over the ad,
Zarmon said: "We will consider our reaction if they say so.

The entire article can be read at

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