Just today in Taipei saw an advertising sticker on a couple of buses … advertising for ‘JUN’ or something …
‘Spring and Summer Collection’
‘Where can I buy mosquito repellent?’
That’s a slogan to promote what? Fashion?
There are also pictures of an almost naked man doing some gymnastics moves coming with it …
I guess we have serious creative art directors and copy writers in Taiwan …
[quote=“Belgian Pie”]Just today in Taipei saw an advertising sticker on a couple of buses … advertising for ‘JUN’ or something …
‘Spring and Summer Collection’
‘Where can I buy mosquito repellent?’
That’s a slogan to promote what? Fashion?
There are also pictures of an almost naked man doing some gymnastics moves coming with it …
I guess we have serious creative art directors and copy writers in Taiwan …[/quote]
If he’s nude he will need more mosquito repellent than if he’s clothed. The solution is buying some fashionable clothes to cover and protect him from the mosquitos.
Isn’t Jun a cologne?
cologne/mosquito repellent.
Going from the smell of some of the women on the MRT, I am sure you could market that.
Even more absurd … and not really helpfull in describing the product … and why would a cologne have a spring and summer collection?
It got you talking about it, didn’t it? You took notice and made the effort to find out what the brand is all about. Although I drive around with my eyes closed most of the time, even I saw that one and wondered about it. And I hate advertsing.
Pretty effective campaign if you ask me. Won’t persuade me to try the stuff, but still a good attempt.
Sure it caught my eye, but not in a good way … and anyways who of the Taiwanese are going to notice, I suppose they just wanted to put some English characters on the poster … and this was the closest to ‘parfume’ … and I’m not going to buy/try it …
[quote=“Loretta”]It got you talking about it, didn’t it? You took notice and made the effort to find out what the brand is all about. Although I drive around with my eyes closed most of the time, even I saw that one and wondered about it. And I hate advertsing.
Pretty effective campaign if you ask me. Won’t persuade me to try the stuff, but still a good attempt.[/quote]
you drive around with your eyes closed?!
holy batmobile i’m impressed…any prangs so far?