I recently got a forwarded email with a pasted article called "Triangle of Life" about earthquake survival strategies. Apparently it's been circulating extensively, enough for a reaction from the American Red Cross (below).
To sum up, "Triangle of Life" says that "duck and cover" is wrong, because when buildings collapse, objects (desks, beds, etc) compress and crush people hiding underneath. The solution, according to the article, is to lie on the floor next to objects, which tend to support even heavy concrete ceilings after partial compression leaving enough space to live. The article is by Doug Copp, a rescue worker with a private US firm. To see more about him and this strategy, check http://www.amerrescue.org/knowledge.htm
I haven't had time to vet this completely, and a quick search showed a lot of people on the Internet wondering who the author Doug Copp is. I even found a page attributed to the American Red Cross discrediting his strategy in the US: http://www2.bpaonline.org/Emergencyprep/arc-on-doug-copp.html. The key thing there is that they say buildings in the US tend to be differently constructed from those in Turkey or Mexico (I'm guessing Taiwan is probably somewhere between those places and the US). In America, they say, buildings don't tend to pancake as masonry structures do. And in those cases, they admit Copp's strategy may be somewhat valid.