I read the entire article and I still have no idea what Appier does.
They make an AI app that allows businesses to collect data on the same user across multiple platforms. Here is a deeper explanation:
Terrible article …All about valuation but nothing about what it actually does and why customers want to use it.
I just read this next article you posted, and it is devoid of an explanation of what they do also.
Appier’s software uses artificial intelligence to enable companies to identify a user across multiple devices, such as someone who uses a smartphone and a laptop to shop online, and roll out effective marketing campaigns. E-commerce companies, for example, can send promotions tailored to users to discourage them from switching to a rival shopping site.
Thanks. It’s a brave space to be in, a lot of regs coming in around data and privacy. Looks like Japan investor money is just as dumb as Silicon Valley venture capital.
@OysterOmelet, on your cell phone?
Tell us all the juicy details it’s getting about you.
My data is already synced across platforms because I use chrome.