I read the entire article and I still have no idea what Appier does.
They make an AI app that allows businesses to collect data on the same user across multiple platforms. Here is a deeper explanation:
Yeesh
Terrible article …All about valuation but nothing about what it actually does and why customers want to use it.
I just read this next article you posted, and it is devoid of an explanation of what they do also.
Third try:
Appier’s software uses artificial intelligence to enable companies to identify a user across multiple devices, such as someone who uses a smartphone and a laptop to shop online, and roll out effective marketing campaigns. E-commerce companies, for example, can send promotions tailored to users to discourage them from switching to a rival shopping site.
Thanks. It’s a brave space to be in, a lot of regs coming in around data and privacy. Looks like Japan investor money is just as dumb as Silicon Valley venture capital.
My data is already synced across platforms because I use chrome.