Has anyone failed to notice the advertising blitz preparing us for tomorrow’s big launch of Apple Daily? Rumour has it that the latest addition to Taiwan’s already saturated newspaper market is going to feature a lot of titillating girly pix. Would they dare go as far as The Sun and feature a luscious topless beauty on their equivalent of Page 3? Let’s hope so!
Will you all be rushing to the news-stands (or convenience stores) to get your copy of tomorrow’s launch edition (and the free scrunchy apple they’re giving away with it)? I’ll probably pick up a copy out of curiosity, but don’t expect too much of it on the news side.
I like their advertising slogan “one bite and you’re hooked” (it sounds better in Chinese). One tiny nibble of that model in the ads would be more than enough to get ME hooked, and that’s for sure.