Cheap bourbon so I think


#21

Don’t they import the malt for that though? They could import the corn.


#22

Wondered about that, too, but already Kavalan is super expensive due to angel’s share in the sub-tropics. I don’t think Taiwanese palates would value a NT$2-$3k bottle of bourbon when white-label Beam can be had cheap, and because it’s not Scotch whisky I doubt that any foreign market would provide a purchasing base sufficiently strong enough to build a brand (might be able to sell bottles based on curiosity alone, but those might be one-off sales only).

Bourbon isn’t usually aged as much as whisky, so the angel’s share loss might be smaller and the price might be lower. But I think a Taiwan “bourbon” would still probably be sold at an above-market price, at least based on Kavalan’s experience.

Still, you never know what devious marketing minds can come up with.


#23

Ha, the magic word ‘CHEAP’!


#24

Yes, bit of a brain fart on my part of course. I kind of assumed corn commodities were higher but that doesn’t appear to be the case. I think a corn based whiskey would be a really interesting experiment here.


#25

It’s like cheap lager, rice, corn and some barley.


#26

It would be. Naming it would be fun. Lao Ye Ye maybe.


#27

https://www.google.com/maps/place/開普洋酒/@22.6264252,120.3105068,3a,75y,90t/data=!3m8!1e2!3m6!1sAF1QipMzKoQWrpLyqIhFy8ZgKBVGONR0rxdl24rnwiYj!2e10!3e12!6shttps:%2F%2Flh5.googleusercontent.com%2Fp%2FAF1QipMzKoQWrpLyqIhFy8ZgKBVGONR0rxdl24rnwiYj%3Dw152-h86-k-no!7i3840!8i2160!4m5!3m4!1s0x346e049046ee6481:0x8ba4502e01baa4ec!8m2!3d22.6264249!4d120.3105068

This store (CAPE liquor) has 4 for NT$1000 Wu Fu (5th) road and MinQuan Kaoshiung City.


#28

Don’t think I won’t do a road trip.


#29

If everyone just buys 250 NT$ Bourbon, they’ll be out of business soon.