To appeal to men worldwide, many soft drink makers have dropped the word “diet” from the name of some of their products or introduced newly named products. In Coke’s case, there’s get this – Coke Zero.
There’s even an ad campaign urging men to consume Coke Zero using a weblog as the advert gimmick, in which a guy rants about why life is so full of stuff to do and how it would be so much nicer if there was, well, zero to do. ZERO TO DO?
Is this beverage on sale in Taiwan yet?