It’s pretty clear that you can get a lot closer to designs, colour schemes and names here than you would in many of our countries of origin. It seems to have tightened up somewhat recently. I’m guessing tighter IP protection is part of the government’s strategy to attract foreign investment. Although, in some smaller areas it may be still possible to shop at 11-7, send your kids to “Disney” kindergartens or eat KLG chicken.
What you can “get away with” is entirely dictated by how aggressive the mark owner is in actively pursuing you.
The cops ain’t riding around on scooters taking pictures of Guees? jeans and Louis Vittob bags (the latter I made up, the former is real), you know, trademark infringement ain’t a felony.
If the owner doesn’t run down the perpetrator, nothing happens.
Of course, that costs $ and time, AND if it does go to trial, the owner has to prove that A. customers and potential customers believed the knockoff product or service was the real one and 2. that he lost revenue as a result.
In the cases you’re talking about, it’s rather dicey as to whether those would be provable, or even factual.
It’s a whole nother deal from actual “pirating” where inauthentic goods and services are being marketed under the exact mark of the owner.
In most cases, it wouldn’t be worth the trouble.
As far as back home goes, think about it for a minute, if you were trying to do business providing goods or services, why would you go to the trouble of establishing a brand that was clearly a ripoff of an existing name, would that give you the kind of credibility you’d want?
This was one of the things I found most amusing about living in South Korea - all these middle-aged snobby women swanning around with their fake Versache bags and Kalbin Cline T-shirts. Most of them had absolutely no idea that what they had wasn’t the real thing, and they thought they were impressing people. Of course, I suppose they were impressing each other.
I saw a t-shirt in a big store yesterday with a big logo on the chest that said “ISTARBUCKS COFFEE” with a big dark green tractor looking thing in the center (no, not John Deer).
I’ve seen KKK chicken, Kentucky Chicken, Burger Queen, Postale-Aerop hoody, and too many others to recall. And of course Disney, Looney Toons, and Hello Kitty EVERYWHERE!