[image] How a Starbucks marketing stunt spiralled into mass boycotts in South Korea A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm The recent Starbucks controversy i…

Massive mistake with marketing managers who didn’t understand their own history , relying on AI for suggestions, and that management just saying whatever to the marketing campaign , not even checking details.

Also discussed earlier here: [image] Starbucks! Nationwide Restaurants Meanwhile at Starbucks in Korea, things are . . . not going well. Guy Guy

Dates You Just Do Not Touch: Starbucks and South Korea's Gwangju Anniversary

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afterspivak June 6, 2026, 1:14am 3

Also discussed earlier here:

Guy