Do you squidoo?

There’s this web site where you can set up what they call a ‘lens’ to promote your product, blog, ideas, whatever.

I know some posters here did register there.
The site says you can also make money out of it, for yourself or for charity.

What I’m wondering is, did it work for you? Or is it just like having a blog nobody looks at? What are your experiences with squidoo?

BTW, I notice the site is run by Seth Godin, the author of many business guru books like the Purple Cow. Enjoyed that book, but he often gets criticized for writing things everybody with a bit of common sense knows already anyway.