It’s one of those names that looks good as a logo, but sounds terrible. I really don’t like it, and thought so from the moment I saw the announcement the other night, but you know what? I’m coming around. It’s possibly one of the best publicity moves I have ever seen. Find me any other brandname that’s been talked about so widely, by specialist and mainstream media alike, in such a rapid space of time. The amount of attention this has got, and only a week and a half out of E3, is mindboggling.
Plus, there are a few things that we need to remember - recall the majority initial response to the controller? To the DS? And now what do people think? And then there’s the other thing - Fils-Amie, Iwata, and company have been talking up the “disruption” aspect; this really does fit that strategy. I’m hoping this is just another part of an overarching strategy. They’ve proven capable of making disruption work - the DS, non-games, the revmote/wiimote - so it’s still possible.
Personally, I still think it’s a shitty name - the fact it has to be explained is a bad start - but I’ll still buy one, and we’ll get used to it. I mean, how good a name was “XBox”? “Dreamcast”? “Magnavox”? There’ve been some messed up names before. And I’m willing to wait and see how the marketing is framed. It could still work. It could be a gigantic failure, but it could work, if done properly.
Unless the Game Boy Evolution is going to be called the Nintendo Pu.