Finally, a good use for smurfs

Test targets:
news.yahoo.com/photo/051011/481/vm10110111431

[quote]

In this photo of a poster provided by Unicef on Tuesday Oct. 11, 2005, the cartoon Smurfs and their village are seen being bombed by airplanes. The recent advertising campaign by Unicef, both in print and on television, is intended to teach schoolchildren about the horrors of war. The title in French at left bottom reads ‘Don’t let war deystroy the world of children’. (AP Photo/Unicef/IMPS/Peyo)[/quote]

news.yahoo.com/s/eo/20051011/en_tv_eo/17550

[quote]UNICEF Snuffs Smurfs

By Josh GrossbergTue Oct 11, 5:22 PM ET

It’s just another smurfy day in Smurf Village. The perpertually perky blue beings frolic around the fire, holding hands and singing that “tra-la-la-la-la-la” tune as bluebirds flutter by and rabbits hop around.

A regular Smurftopia.

[color=blue]But then the bombs come.

Hundreds of them raining down from warplanes in the sky, wiping out the mushroom-shaped abodes. Amid the fiery explosions, Smurfette is killed. Papa Smurf disappears. As the smoke clears, only an orphaned Baby Smurf remains, sobbing among the corpses. [/color]

No, this is not some pipe dream of Gargamel. The Smurfocide was instead perpetuated by the United Nations Children’s Fund, or UNICEF.

UNICEF’s Belgian office is using the Smurfs as the centerpiece of a new fundraising initiative to shock viewers into donating money to help children in war-torn regions. The agency also hopes to rehabilitate former child soldiers in Burundi.

“The idea of using familiar, reassuring childhood icons in a decidedly dangerous context was intended to bring home to the public the horrendous nature of this theft of children’s rights,” says UNICEF’s Gaelle Buasson.

“We could have shown real-live images of children wounded in Iraq, Palestine or other places. But we refused this option because they would not respect the dignity and rights of the depicted children…So we decided to use ‘fictive’ cartoon images.”

Dubbed the first adults-only version of The Smurfs, UNICEF’s 30-second 'toon ends with the tagline: “Don’t let war affect the lives of children.”

After coming up with the idea for the Smurfogeddon, UNICEF obtained permission to create the short from IMPS, which took over control of the critters after the death of their creator, the Belgian cartoonist Peyo. The clip was previewed on Belgian TV last week during evening newscasts.

According to London’s Daily Telegraph, the spot evoked mixed emotions from viewers–including shock from children who accidentally caught the spot.

But the clip received a thumbs up from the official Smurf fan club. “I think it will wake up some people. It is so un-Smurf-like, it might get people to think,” a spokesman told the Telegraph.

[color=blue]Julie Lamoureux, account director for Publicis, the ad agency that created the campaign, says the original concept included even more graphic imagery of weapons of mass Smurfstruction.

“We wanted something that was real war–Smurfs losing arms, or a Smurf losing a head–but they said no,” she told the Telegraph. [/color]

The clip will begin airing regularly next week in Belgium, but only after 9 p.m., and run through April. UNICEF says response has been so strong that the short could soon be seen in Europe, Latin America and Australia with the stipulations that it must air after 7 p.m. local time, it can only be aired with information explaining the clip, and it cannot be put on the Internet. There are no current plans to broadcast the clip in the U.S.

For Stateside fans, and those who prefer their Smurfs intact, a 3-D, CGI-animated Smurfs feature film will bow in theaters in 2008. The extravaganza from Paramount’s Nickelodeon Movies will be the first in a planned trilogy. [/quote]

w00t!

Great. :noway:

Let’s bring terror down to a level that kids can really appreciate. :raspberry:

WTF is wrong with these people?

[quote=“jdsmith”]Great. :noway:

Let’s bring terror down to a level that kids can really appreciate. :raspberry:

WTF is wrong with these people?[/quote]

They want to turn Western Civilization into a bunch of pussies. And when reading Forumosa, I can see they’ve by and large accomplied their mission.

Is there any evidence that the Smurfs have WMDs ?

[quote=“jdsmith”]Great. :noway:

Let’s bring terror down to a level that kids can really appreciate. :raspberry:

WTF is wrong with these people?[/quote]

jd, what are your reasons for such a categorical and absolute dismissal.

I like it a lot. I’m not shocked or appalled at all, so I’m curious as to why you are, or others might be.

I don’t think you can argue that it has its advertising value, right? It’s original, unconventional and grabs attention. It has a strong message. It certainly makes an impact. From that perspective it definitely scores.

In terms of its pedagogical value, for both children and adults, from what I’ve read/seen so far, I think it has some potential. Of course, I can’t speak from a parent’s point of view. What are your thoughts on it?

[quote=“jdsmith”]Great. :noway:

Let’s bring terror down to a level that kids can really appreciate. :raspberry:

WTF is wrong with these people?[/quote]

Yeah, I can certainly see where it might be difficult to explain that the ideologies and principles Dad supports are responsible for the kind of horrors depicted.
I’d be pretty upset about it if I were you, too.
Of course, as just another “pussy”, my POV differs.

[quote=“tash”][quote=“jdsmith”]Great. :noway:

Let’s bring terror down to a level that kids can really appreciate. :raspberry:

WTF is wrong with these people?[/quote]

jd, what are your reasons for such a categorical and absolute dismissal.

I like it a lot. I’m not shocked or appalled at all, so I’m curious as to why you are, or others might be.

I don’t think you can argue that it has its advertising value, right? It’s original, unconventional and grabs attention. It has a strong message. It certainly makes an impact. From that perspective it definitely scores.

In terms of its pedagogical value, for both children and adults, from what I’ve read/seen so far, I think it has some potential. Of course, I can’t speak from a parent’s point of view. What are your thoughts on it?[/quote]

My thoughts are why take cartoon characters that children watch, enjoy and love, and blow them to bits? Why invade a child’s mind with a fear and violence that is even more real than the violent shows they watch already?

What’s next? Raping Goldilocks and Sleeping Beauty? Rape is horible crime too.

Children, will also be impacted by this, but will they understand it? Or will they just have nightmares about their “safe and funny” cartoonie characters being decimated?

I wouldn’t let my son watch Itchy and Scratchy, not because it isn’t funny, but because he wouldn’t comprehend the humor.

Now, put this together with a Smurf movie coming out and this a great way to advertise globally, and it makes me sick, but not surprised at the UN for doing something so incredibly callous.

[quote=“the chief”][quote=“jdsmith”]Great. :noway:

Let’s bring terror down to a level that kids can really appreciate. :raspberry:

WTF is wrong with these people?[/quote]

Yeah, I can certainly see where it might be difficult to explain that the ideologies and principles Dad supports are responsible for the kind of horrors depicted.
I’d be pretty upset about it if I were you, too.
Of course, as just another “pussy”, my POV differs.[/quote]

Wow. Was that called for?

The “pussy” comment was not mine, bub.

Here’s a bit of a write up:

[quote]BRUSSELS, Belgium - Smurfette is left for dead. Baby Smurf is left crying and orphaned as the Smurf’s village is carpet bombed by warplanes

Regarding the effect it might have on children:

I can

The smurfs were communists.

Check google.

The concept of a child is what, only about 400 years old? Another 400 years from now, we’ll treat children differently, I hope. Why be stuck in history.

We wonder why so many people are neurotic, have all sorts of problems, or just don’t know basic things like how to listen. Why are only far less than 1% of people really creative?

Look at enough intelligence studies, and you realize anyone is capable of super brilliance or ever more.

Gee it’s been a while since we’ve treated young people like people.

Whether children have first amendment rights is a vexed legal question, but what is not in question is that they someday will. Constraining them from expressing their views is no preparation for exercising those rights. - Crispin Sartwell

It is… nothing short of a miracle that the modern methods of instruction have not yet entirely strangled the holy curiosity of inquiry; for this delicate little plant, aside from stimulation, stands mainly in need of freedom; without this it goes to wreak and ruin. It is a very grave mistake to think that the enjoyment of seeing and searching can be promoted by means of coercion and a sense of duty. - Albert Einstein

Smurfette’s foot is in mid-air. :laughing: I don’t think she is dead. I think she “faked” it.

What do you thin Papa Smurf has in his lab? A book of magic?

I don’t think children should be exposed to the horrors of war in this way. They won’t really understand it, but they will ask questions and be disturbed. Cartoons are very attractive to children, they’ll watch and their attention won’t waver during the cartoon.

I think an icon less attractive to children would have been a better choice.

Teletubbies?

Teletubbies?[/quote]

:laughing:

Now there’s a scenario not many people on this planet would object to.

Unfortunately, the Blue Helmet Smurfs have been unable to keep the peace. No wonder if you look at them.

And it is all their fault:

More info about Nazi smurfs and Klu Klux Klan smurfs:

www.evl.uic.edu/caylor/SMURF/aryan.html

[quote=“Bassman”]The smurfs were communists.

Check google.[/quote]

So what exactly is the UN saying with it’s new commercial? That we shouldn’t bomb the shit out of “peaceful” little blue creatures? Or that we shouldn’t try to destroy socialism? You be the judge! As far as I’m concerned, I’ll cheer whenever I see one of those little blue bastards blown to pieces…

fortunecity.com/meltingpot/r … smurf.html
nomoresocialism.blogspot.com/

Wow, bummer.
Personally it’s the first time I’ve ever felt sorry for the Smurfs. I’ve always found them to be worthy of derision.

[quote=“jdsmith”]Great. :noway:

Let’s bring terror down to a level that kids can really appreciate. :raspberry:

WTF is wrong with these people?[/quote]

[quote=“Yahoo article”]UNICEF’s Belgian office is using the Smurfs as the centerpiece of a new fundraising initiative to shock viewers into donating money to help children in war-torn regions. The agency also hopes to rehabilitate former child soldiers in Burundi.

AND

Dubbed the first adults-only version of The Smurfs, UNICEF’s 30-second 'toon ends with the tagline: “Don’t let war affect the lives of children.”
[/quote]
While some children will surely come into contact with this ad campaign at some point, I think their target audience is adults. They want adults to be shocked and moved to action by the destruction of something associated with childhood innocence. It seems to be working, to some degree, in that they are getting reactions.

Yeah, it was a sad, sad day when John Wayne rode into the great blue yonder!

“When I started, I knew I was no actor and I went to work on this Wayne thing,” he once recalled. “It was as deliberate a projection as you’ll ever see. I figured I needed a gimmick, so I dreamed up the drawl, the squint and a way of moving meant to suggest that I wasn’t looking for trouble but would just as soon throw a bottle at your head as not. I practiced in front of a mirror.”

We miss you, Marion, you ole stud!