A couple of months ago, some of my wife’s colleagues from the advertising/production company where she used to work approached her with the idea of shooting a commercial about foreigners who live and work in Taiwan, AND drink Taiwan beer. I qualified. Once they found out about Forumosa, they decided to make that the theme of the commerical. Anyway, it’s finally ready. It’s a two minute web commerical, but depending on “consumer response” they might make it into a TV commercial. I’m not holding my breath, though. The commerical can be found on the Taiwan Tobacco and Liquor Monopoly website, 3rd film from the top, or you can get to it directly by clicking here.
The commercial is a little cheezy, I’m not entirely happy with my Mandarin, the script was written for me, not by me, they failed in their promise to make me look “slimming” , and the production is a little sketchy in places, but whatever. There are a few other Forumosans in the commercial - can you spot them? The foreigners filmed in my living room are newbie lurkers, so I doubt anyone would know them yet…
2 minutes is really long for a TV commercial. But it’s good to see normal people in normal clothes drinking beer. I do wonder about the editting though. It’s a beer commercial and they show all the places you like to enjoy Taiwan beer? Home, bar, taxi cabs, school? Also, if they’re going to promote Forumosa.com, then they should at least give you 5 seconds to explain it to the viewers.
All in all, good, but I left when they were coming in that HH, so I didn’t expect to see myself.
And it’s hard to make you look “slimming” when you bite half a chicken leg in half in one bite!
Interesting video, rather quirky editing, nice home scenes, and of course - the “white guy is an english teacher” shot…the waiguo words pops up a few times but it is for domestic consumption.
Congrats on the exposure for Forumosa.com… :bravo:
(I’m available for a Tainan segment…if anyone asks, of course.)
I like Wubai too - that line was actually theirs - Wubai is a big promoter of Taiwan Beer, but he is seen as being very much a local icon - they want to “internationalize” their image, but still keep Taiwan in the picture. The only other foreigner doing this kind of commercial for them is Matthew Lien, AFAIK, but I think they’re looking for more…
Well, when you’re [url=Forumosa's Taiwan Beer Commercial - #4 by jdsmith Mussolini[/url], AND you’ve got a VIP card from Carnegie’s, you tend to swagger a little… BTW, Tpe Bob, you’ll notice that the address for Carnegie’s is clearly articulated in the commercial - I’d like a flower for my table the next time I’m at Carnegie’s, please…
I had a sneaking suspicion I was. Some of my kids at the buxiban came across it without my having told them. They said there was an ad on the internet with a guy in it that looked like me. They then broke into a mocking chorus of “Daiwan Bilu! Hokidei!” (sorry for bad Taiwanese romanization)