This place has been open since at least August. I used to live near there and walked by it on my way home every night.
At first it seemed like it was going for that ultra-secret niche, the type of place that only local celebs and their hangers-on go to and know about it. Hence the store-front facade and the barely visible door that opens up to the bar downstairs.
After the local celebs and their hangers-on quit going, I noticed they began to advertise drink specials in their front window, so as to say to people, “Hey, there’s a bar here!”
The place is very comfortable. The mood and atmosphere is right. I like it in part because no one ever goes there. Everyone I have taken there says they like the place.