re: Taiwan’s international tourism adverts
Did anyone see the recent fullpage advert in TIME magazine, Asia edition, featuring TAIWAN? Yes, The Powers that Be finally put a nice ad in a huge intl magazine, but the ad sucks. First of all, it is titled “Taiwan, beyond your expectation.”
Should that be plural EXPECTATIONS with an S?
And secondly, the copy below the headline sounds like freshman English in an ESL school, not very good ad copy at all.
But worst of all, the ad is placed on its side, since it is a horisontal ad, so they placed it on its side, which means readers have to turn the magazine on its side to read it. that loses half the audience right there?
Why didn’t they follow the good examples of Malaysia and Thailand and do that advert right?
Comments? Maybe somebody here can post a pic of the ad. Not bad photos, but scary. Paointed ghost month dancers, scary! Who would want to visit a country like this,in that ad?
Question: who made that ad, who paid for it, how much cost, and who wrote the kopy? SHITE!