I didn’t know where exactly to share this and then I realised that we could have a dedicate thread for those cycling related videos that maybe don’t fit in any existent thread and don’t deserve one either.
I stopped watching GCN long ago for it became boring to me (I loved the Matt & Si dynamic duo interactions and the fresher insights into cycling, but now there’s no Matt and everything became old and bullshit to me). But today I enjoyed this bit about marketing bullshit: