REAL English Investment Proposal
Executive Summary
REAL English is an English Language Training (ELT) magazine which will be sold in Taiwan at the retail level by way of bookstores and individual subscription (via a form in the mag and from the website) as well as at the wholesale level to adult English language schools to be integrated into their curriculum. The magazine’s name and slogan, REAL English – Raw English for Adult Learners, infers the type of material students can expect from the magazine – real, raw, as-it-is-spoken English from around the world.
The English content for the magazine is drawn from 24Seven, an English-Chinese monthly cultural magazine which is currently enjoying its 4th year of publication in Taiwan. 24Seven was started as a foreigner magazine, written by foreigners for foreigners in Taichung and has since morphed into a semi-bilingual cultural magazine with top-quality, cutting edge content and design and island-wide distribution. REAL English will capitalize on 24Seven’s quality pool of writers, editors, designers, salespeople and administrative personnel to keep “start-up” costs to a minimum. REAL English is seeking 500,000NT to be used for the rental of office space, as well as for day to day operations, staffing, and for the initial print run of the first issue.
The Product
REAL English will use the content from the 24Seven magazines and turn them into a teaching resource by highlighting vocabulary, translating 4 of the articles into Chinese with examples, student worksheets and tests as well as audio CDs; with the eventual addition of an interactive online learning environment.
The articles in 24Seven (and consequently REAL English) are racy, real world English articles written by native English speakers. The name, REAL English - Raw English for Adult Learners, was chosen because it accurately portrays the type of English which will be taught; English written and spoken by westerners from all over the world; including each country’s particular slang, idioms and other peculiarities of language - including some swearing.
The CD included with each issue contains the narrated version of the 4 target articles in mp3 format with soft, relaxing music in the background as well as the addition of sound effects throughout the reading to enhance the story. In order to get students used to different accents from around the world, each issue of REAL English will use narrators from different countries. Since REAL English is based on listening, reading and using, it is our belief that with the addition of music and sound effects to the narration of the articles, the students will be more relaxed and therefore more open to learning. The constant listening of the monthly CDs provides REAL English students with the opportunity to not only hear and decipher the accents of English speakers from around the world but to do so in a non-threatening environment at their own pace.
If you would like additional information, please email Reese Richards (reese.richards@gmail.com) for a full version of the investment proposal along with projections and examples.
Please note that we will not publicly post any further information about this investment opportunity nor the responses to future questions. Direct all inquiries to Reese via email or call 0938 921 653.