I have a project that is keeping me busy right now, but it’s temporary and I want to start collecting ideas and suggestions regarding the next one. In particular I have an outline offer on the table that I would appreciate some input on. If it turns out to be not for me then maybe someone here would want to take it on.
My TaiJi teacher is a European, and wants to return home this summer with his TW wife and son. He’s been here ten years, mostly teaching English, and is burned out. Right now he’s not working, and has no spare cash as it’s all been committed to the move.
He has this idea of selling Martial Arts equipment to Europe from Taiwan, and wants to get started yesterday. But he has no knowledge at all of how this works. E-bay? Online store? etc. He has a ‘partner’ that has been working on this for a year or so, but nothing is happening as far as I can see. Also, once he has given his advice and expertise to help put together a product line etc., what more can he contribute? I think there is a possibility that he could become superfluous to his partner’s business.
My feeling is that its not going to be successful in any case, unless he can market the service somehow. Why would people suddenly start buying stuff from a site that no one has ever heard of? Can he really be cheaper than everyone and still turn in a profit? I think he needs something to make people turn to him.
The obvious answer is to exploit his 30 years experience to build his own program that people will follow - in other words, to have a brand and market himself properly. This is beyond his ability. He doesn’t have the background, or the mentality, to develop himself from being a teacher to being a ‘guru’.
This is a pity. He’s a good teacher, and seems to know his shit. He even has the sort of qualifications that will make him saleable. What he needs is a manager.