people here like to throw a lot of money in a fancy locale, hire designers, spend a lot in setting up… and do not leave a lot of money to survive. They please themselves and want to set up busines sto show off, not to serve the customer. They think “their vision” is more important than the reality of the market. And fail completely, when they have to downsize, and cheapen beyond belief not only from their original model, but what is actually an acceptable product.
Therefore, I believe in baby steps, in keeping your eyes open and listening to the environment. Do not spend all your cartriges at once, and least of all, on your ego. You need things to be simple and smooth and head towards a goal of survival.
Look at all the “famous” places that have gone broke in less than a year. No fancy gimmicks, no celebrity endorsement, no fashion will save you if your costs are too high, if you do not have a system in place that runs rain or shine whoever is at the helm.