First of all, it is a rumour, and the rumour is that Uni-president might be the buyer. Estimated value of Taiwan’s McDonalds franchise is over 20 Billion NTD without considering real estate properties.
If true, I have a few questions:
Why sell Taiwan’s McDonalds franchise when it is seemingly crushing all other fast food businesses in Taiwan?
If the reason is that McDonalds is doing really poorly in the US and could use the money, why not just hold on to it and learn from its success?
Exactly why is McDonalds doing so poorly in the US and Japan, while doing so well in Taiwan?
Taiwan used to have Wendy’s, A&W, Hardee’s (Carl’s Jr.) and Arby’s. Wendy’s was even featured in Ang Lee’s Eat Drink Man Woman to show how young people are turning away from traditional food. I think we can say McDonalds pretty dominate the market. Burger King is hard to find, and even the once very popular KFC seems to be slowly fading into the background. Yet, McDonalds are still opening new stores with its new stand alone store fronts that’s packed everyday.
They must be doing something right here in Taiwan, I just can’t figure out what it is.