I’ve been meaning to post this for a while. I run a small advertising co-op, as outlined below. The website is still getting set up, but I send out promotional packages around Taiwan daily. As I have an ad coming out in a few days in a baby magazine, as well as working with “Babyhome” (Taiwan’s largest family-oriented discussion board) and other family-related groups, I am looking for more material to fill out the packs I send. If you are looking to reach local customers who might be interested in your business, please read the information below. Any questions you have after reading the information are most welcome. - Katrina
Open Letter to Forumosa Entrepeneurs Club
This is an invitation to all interested parties to join THE PARENTPACK, a free, mutual advertising initiative for family owned and oriented businesses and organisations in Taiwan.
THE PARENTPACK is coordinated by Katrina Brown (www.kmjoy.com) Our goal is to help others and ourselves promote our businesses, in a way that
Reaches our target markets
Offers our potential customers something of value
Doesn’t require a large financial outlay for any of us
We do this by
Working with individuals or groups who fit with our goals
Collecting marketing materials, called “fillers” from these groups and redistributing them to people in THE PARENTPACK so they can hand the packs out to their customers or leave in places where our potential customers go
Promoting THE PARENTPACK website and the packs themselves to further our reach
By joining THE PARENTPACK you will
Get a free listing on www.parentpack.net (information to be provided by you), including link to your website
Be able to put some marketing material of “value” into our pack (must be bilingual Mandarin/English). Ideas are:
Information sheets relevant to families in Taiwan
Voucher for free trial of your service/free shipping/discount on first order
Promotional item such as keychain, pen/magnet
Sample of product
3. Agree to distribute THE PARENTPACK to your customers, friends, or acquaintances, which will contain material supplied by other THE PARENTPACK members
- Commit to supplying at least 100 items to the PARENTPACK. For ease of planning, 500 is best, but if you cannot commit to that, just be aware that we cannot guarantee that all recipients of the PARENTPACK will receive information about your business.
Upcoming PARENTPACK promotions include:
l Giveaway offer in one of the most popular baby magazines in Taiwan (subscription 60,000)
l Cooperation with Taiwan’s largest family chatroom (Babyhome, 450,000 members), where members can redeem points for a PARENTPACK
l Indirect promotion through giveaways with Mamaway (one of the largest retailers of imported nursing wear and other products for mothers in Taiwan)
This model has been running successfully overseas for several years, and we are confident it will be successful here in Taiwan, too.
As we have a goal of doing a full update on our website August 25th, we would really appreciate it if you could reply to this email and let us know if you would like to join the pack, and to let us know what items you could supply us by August 20th.
We look forward to working with you!
Katrina and Jennifer