The generally poor weather conditions and the lack of space makes playing outdoor sports in Taiwan a difficult undertaking. There is, therefore, a general lack of interest in outdoor sports in Taiwan. Spectators have generally participated, some time or other in their lives, in sports they like to watch. Personally I love to watch cricket, football (soccer), rugby and golf. Most Taiwanese have never taken part in outddor sporting activities, let alone winter sports.
It is thus quite understandable that there is no coverage of the winter games, as there is no market. Vikingman has it right: broadcast rights cost a fortune, so advertisers need to be found to sponsor any such coverage. And it doesn’t take a marketing genius to figure that spending money on slots around winter olympic coverage on Taiwanese TV will just be a waste of money.
I’m frustrated too, sometimes. I “watch” cricket on the Internet by visiting a site that updates the scorecard ball-by-ball. I don’t get to see anything except the scorecard. Pretty sad, I know.
I had to do the same thing in the States as virtually noone even knows what cricket is, nevermind actually wanting to watch a five day game.
So just as in most western countries, we would not want to watch badmington, ping pong, pool, bowling, and Chinese checkers on TV, Taiwanese have no interest in cricket or the Winter Olympics.
I’ve even thought of getting a satellite dish but have decided against it.
Hang in there for the next games, as I’m sure by then one will be able to watch sport or anything else on the Net, wherever one happens to be.