I haven’t been able to attend any of the entrepeneur meetings, so this topic may have been “done to death” already, sorry if that is the case. For my small business, I am always looking at free/cheap options for print advertising and just generally letting people know our online store exists. I was wondering if people here had discussed ideas about how to get this offline exposure in the local community? For example:
How do we find out about placing fliers in say the local newspapers? What kind of cost is one looking at?
Do other forumosans have small businesses they would like to promote through, say, placing fliers/vouchers from other businesses in their packages when they send out products to customers?
Does anyone know of organizations that print Chinese-language newsletters and look for advertisers at a fairly low cost? (For example, the Taiwan Infant Massage Association charges $500 for an ad in their newsletter, which is read Taiwan-wide, for those who sell family-oriented products, I can give you a contact there.)
Does anyone have contacts/info about organic stores or conservation groups that may be interested in having articles written in return for some mention of the products we offer? (Anywhere in Taiwan OK.)
Another entrepeneur suggested putting together a package for newcomers to Taipei, with some useful information and some vouchers/fliers for our businesses, mentioning forums like parentpages or forumosa as resources they can come to. Sharing the cost of printing etc would help keep our costs down.
Having not attended the meetings, I am not even sure of the makeup of the group, maybe the companies are a bit larger than mine and not really into this kind of promotion… anyway, just looking to brainstorm some ways to do promotion through cooperation rather than just big expenditure. Any ideas?