Pretty much every country on the planet seems to have staked out a spot inside Shanghai’s convention centre, hoping to grab a share of China’s newest export – the Chinese tourist. But is China’s tourist army, expected to reach 100 million visitors a year by 2020, really ready to face all those foreigners?
China’s rulers don’t seem so sure.
China’s regime, which has long had a taste for trying to regulate everything from the use of swear words to stopping Beijing men from rolling up their T-shirts to nipple level in China’s stifling summers, is working on plans for a code of behavioural conduct to rein in what has been dubbed “the ugly Chinese tourist.”
A soon-to-be-realized official guidebook is meant to take “civilized” behaviour abroad.
Zhai Weihua, who heads Beijing’s latest behaviour modification campaign, recently told the China Daily, the government’s official newspaper, that “the behaviour of some Chinese travellers is not compatible with the nation’s economic strength and its growing international status.”
What seems to have prompted the official crackdown on boorish antics abroad were reports in May from hotel staff in Singapore that Chinese tourists were too loud, spat too much in public, and were generally rude.
“There have also been complaints that Chinese often clear their throats loudly, jump queues, take off shoes aboard planes and trains, and squat and smoke in public places while travelling abroad,” reported the China Daily.
“The committee said such behaviour has damaged ‘the image of China as a civilized country’ and generated ‘negative attention overseas.’”
“It’s poorly thought out,” counters Zhi Chenli, a spectator at the tourist fair, walking through six cavernous pavilions that represented tourism boards from six continents. “There is nothing wrong with Chinese in other countries. We are polite and pay our bills. Why should I change who I am? I am civilized.”
The Guidelines for Civilized Behaviors of Chinese Tourists Abroad will be available to tourists and tour guides by the new year, offering advice on how to stand in line for buses, not talk too loudly at restaurants and be a little more touchy-feely with the local ways.
Still, it may take some time to teach more than one billion people about travelling abroad.
In the first few months after China’s planners announced the masses need to be on their best behaviour while on vacation, the state news agency Xinhua found a test run of the new dictum didn’t quite take.
During China’s recent National Holiday, Xinhua concludes domestic travellers littered beaches in China’s resort of Hainan Island, left tonnes of detritus on Tiananmen Square and still spoke far too loudly at bistros in Paris.
“The uncivilized behaviour of many Chinese people cannot be eradicated in just a few days,” advises the China Youth Daily, another major newspaper run by the government. “It needs long-term efforts.”