This sort of thing happens from time to time–here, too–with variations, of course:
Sometimes people sue over it. Here’s a U. S. appellate case from 1911, involving a kid whose image was used as part of an advertisement for a brand of watches:
https://www.courtlistener.com/opinion/3552489/munden-v-harris/
There’s a sort of double theme for at least some of those kinds of cases: (1) injury to one’s feelings or reputation, and (2) the possibility that one’s image might be judged to have some kind of monetary value in itself.