If I were marketing this country to the Western market, I would gear it more towards the middle age crowd. People that have had kids, the kids have moved on, the couple is either in retirement or about to be.
My parents love Taiwan. Why? I don’t know. But I’m not that old yet.
But they hate what we might as well call the things that most foreigners hate, but are promoted anyway - night markets, chicken feet, stinky tofu, and Karaoke ruining a perfectly good view or a good night’s sleep.
What people really want to see that come here is a slice of a different culture with the familiarity that they’re in a safe place. Cambodia, Thailand, etc. all definitely present a different culture. But with all the poverty around, I do not know how thrilled my parents would be to visit such a place.
I say Taiwan should develop some tours that people in that age group want to see, but still can’t get in their own country. A religious tour - where people visit various temples and are guided by someone who actually knows what they’re looking at. (I studied religion, but I don’t know 95% of the time exactly what things mean in the temples). That’s something you cannot get in America or most Western cultures.
What is there to do at night? Honestly! The night market does not appeal to the middle age group because, of many reasons, they don’t like crowds. And there’s nothing really to buy there. Might find a few interesting things, but how many people are going to be flocking here to get a sticky ball and a shirt that doesn’t fit with Chinglish writing on it? Only to have a good night cap of a chicken foot on a stick. Taiwan, especially Taipei (where most will end up anyway) needs to develop some sort of ideas for a night life for the tourists. During the day, they can visit the temples, mountains, Taipei 101, etc. Later, they can relax in a fancy (read: expensive) steak restaurant or catch a symphony or other event.
Taiwan might not be good for tourism, but have they really spent much money or time to find out what tourists want? It seems they have that contest, but they have absolutely no business plan on what type of image they are trying to portray. Getting people to come here is about portraying an image of what they are going to see then having the means to deliver that image once they arrive. But for people to buy into the image, people have to want it. It seems Taiwan is grasping at straws to develop an image that nobody cares about.
Matt