Taiwan tourism campaign

Here are some ads that are posted on the internet in the “Taiwan - Touch Your Heart” campaign.

There are three main themes. Come to Taiwan for (a) the food, (b) the spas and hot springs, and © to go whale spotting.

Will these internet ads successfully entice people to visit Taiwan? Would they make you interested enough to click through to the Taiwan Tourism Bureau’s Taiwan - Touch Your Heart site?

Some of these campaigns might work in getting visitors from neighboring countries, like Japan, South Korea or Hong Kong, but they will never attract hordes of foreign tourists … simply because Taiwan cannot be a major tourist destination on its own.
Europeans, Australians or Americans will never travel all the way to Asia just for Taiwan alone. They might do that for China, Japan, Thailand, Indonesia (in safer times), but Taiwan just does not have enough on offer to make it more than a mere stop on an itinerary taking tourists through East Asia.
That’s not really Taiwan’s own fault, this is just the way history decided: no major culture had its center on Taiwan, so it doesn’t have the palaces and magnificent temples you can see in Seoul, Angkor, Kyoto, Bangkok, …

Yeh, intl travellers aint gonna come here no way. Taiwan will never have a good intl tourist market. It is just an island with an airport in the big picture of things. But that’s good for those of us who live here now, it is a quiet little backwater. I rather like it.

“Taiwan - a brothel, talking bar, or KTV on every street corner. And it’s almost as cheap as Thailand. Come experience the magic of traditonal Chinese horse-kill-chicken.”

That truth in advertising should attract lots of tourists. The right kinds of tourists - Japanese salarymen who spend a lot of money.

right, mod long. Sex sells in this age of intl sex tourism. look at Thailand, Japan, Korea. Does Taiwan have any sex industry to speak of? I haven’t seen much of it yet here in Tienmooey. Just a few tame posters.

Surely you’re joking? Taiwan has one of the highest per capita rates of prostitutes in the world. This is a country where they have brothels right next door to kindergartens. The problem for sex tourists is that it isn’t openly visible, for the most part - it’s hidden in plain sight (behind barbershop poles, mostly). Taipei should have an open red-light district of go-go bars so that tourists would have better access, rather than inconviently locating their whores in grotty barbershops. If the Taiwanese government were honest rather than hypocritical about the rampant sex industry in this country, the situation would be better for everyone concerned.

Yep, Taiwan needs to be packaged with China and/or Hong Kong. If I were coming all the way to China from the U.S. and could stick on two or three days in Taiwan, and see the National Palace Museum, around Taipei and Taroko, I’d do it. But I wouldn’t come all the way to Asia for Taiwan.

There is a need for more than a few fancy internet ads to make Taiwan an international tourist destination.

Taiwan lacks a lot of the necessary infrastructure to accommodate significant numbers of foreign tourists. Even very basic things like roads and car parks are stretched beyond their capacity by the demands of domestic tourists. There is a lack of 3-star tourist hotels with English speaking staff. There are no tour operators that provide services for English speaking tourists.

I think Taiwan has jumped the gun with this internet ad campaign. There are a few more important things that they need to get right.

And just one more idea… perhaps it would be an idea for Taiwan to have an ad campaign to stop people confusing Taiwan with Thailand or even just to educate people where Taiwan is. Sadly a lot of people in the world still don’t really know.

Edison travel, I took a tour with them a long, long time ago.

Using Chinese people in these ads seems to suggest that the target market is not North-America or Europe, but other asian countries like HK, Japan and Singapore.

So way2go for your questions:

  1. Will these ads entice people to visit Taiwan?
    Maybe people from korea, hk, singapore and Japan. It’s close by. For other visitors there is nothing unique presented that would make it worthwhile to take the trip.

  2. would I click on the ad?
    Probably yes. Because I would be curious about the content since I am living in Taiwan. But we’re the wrong audience to ask since we already got a relationship with Taiwan.

If I did click on the ad though - don’t get me started on the Touch Taiwan website itself. :?

I am however more optimistic about Taiwanese tourism than the posts above. It’s all a question of positioning in the mind of the international tourist market, and getting the facilities ready.

Japan make up most of the tourists to Taiwan. Re: Koreans, there still aren’t flights from Seoul to Taipei by Korea’s national carriers, as far as I know.

Was I asleep when dolphin watching suddenly became a tourist option here?

Typical, amateur advertising that the tourism board keeps churning out, wasting tax dollars. They can dress this place up all they want, but nothing will ever disguise the pollution and crappy third-world apartments that welcome visitors as they ride from CKS. Thailand and Bali cornered the spa market years ago. Who the hell from N. America is going to fly to Taiwan to see dolphins? At least Sea World doesn’t have blinding pollution and garbage all over its premises. I’ve been to remote islands here and you still can’t shake finding trash everywhere. OK, I’ll admit the food part does have something going for it here, although the emphasis is on the food and not the ambience of the restaurants.

Taiwan is a business destination, not a tourism destination, IMHO.

CKS must be one the worse international airports in the world. But then I haven’t been seen too many… I have been to regional airports with better facilities. The shops are a joke, even when they are open. ever looked for a foreign magazine in a book shop there ? Ever tried to get some duty free that wasn’t alcohol or tobacco ? You can spend hours in the duty free shops in Heathrow, Singapore etc… can’t spend 5 mintues at CKS.
As someone said in another thread. try getting a taxi in English from the airport.
If they want to attact foreign tourists, they need something to attract them with (not adverts), and to stop trying to kill them when they cross the road.

I don’t even know why Taiwan cares about attracting people from the West. They’ll never make up a significant portion of the market. Focus on big bucks Asians, I say – Japanese, Hongkongers, South Koreans, Singaporeans. The only big draw they have is the National Palace Museum collection, but would you come all the way from the U.S. just for that? No, but maybe you’d stop in Taiwan for a day or two to see it you were already going to China to see the Great Wall or Forbidden City. Other than that, Taiwan would be tough to sell to general tourists.

Taiwan has loads to offer tourists. It truly is a beautiful country with great mountains and coastlines. It just lacks tourist infrastructure. It’s too hard for non-Chinese speakers to know what to do, get there, find hotels, use public transport etc. What they would need would be good information centres around with loads of English pamphlets on local sites, transpot, restaurants and hotels, so that when arriving in a city or hotel, tourists could check out the information centre and know what to do.

But yes, seeing as at the moment Taiwan is not set up for independent travellers it needs to first focus on Asian style group packages.

Brian

Taiwan should look for inspiration to somewhere else that has created a Tourist Industry from nothing.

I think Hawaii might be a good model. It has little of architectural interest.
It has some areas of natural beauty. It has a created Hawaian culture (less than 1% of the population are Hawaian). Taiwan could take the aboriginal cultural a make a big thing out of it for the tourists. Build up designated areas of the East coast with medium to high end hotels/ condo areas (dont let a Taiwanese architect within 50 miles of the area.).

Have day trips to Taipei. There is about enough of interest in Taipei for 1-2 days visit.

Also need to find a way of making Taiwan seem exotic & different . Maybe this could be done by sponsoring part of some big budget movies (James Bond ?) to be made here which selectively focus on the natural beauty & avoid the cities+ perhaps a book by a best selling author. Something that captures the friendliness of the people here which is one of Taiwans strengths & yet is difficult to communicate effectively.

I dont think its a lost cause. I have been to places like Kotakinabalu in Borneo which is a complete dump + no primary rainforestleft , apart from the mountain there is little of interest yet thousands go there every year.

Tourism? Taiwan???

Can’t see it anytime soon. Those who have said the potential is there, I totally agree with. Yes, Flicka…even the dolphins…But not yet…not by a long shot.

And more plausibly…never. Alas.

IMHO, it’s a smoking garbage heap on the senses. Big changes are needed and not likely anytime soon. In order for Taiwan to ‘clean up’, something unfathomable must happen, something like a peace-time economy. :shock:

Face it…we are still in a military state…recent peaceful gatherings of like minded people, such as Beastie Boy fans, are but a mask on the reality that if the government said “lock it down”, all liberties would disappear faster than Toe Save escaping the smell of chodofu (which, btw, will never be a tourist attraction). Someone more astewte (sic) than I can tell you what percentage of the economy likely is spent on things that go bang.

A peacetime economy may instill some confidence in the locals and with that some sense of pride. A green government may prevail and invests itself in cleaning it all…as an example to the world…

Then you may get some USTD/ETD into the country. If only they could tap into an already established draw. I suggest the big
2
are recreation and shopping. Recreation is a major tourist draw and the ski season in Taiwan is waaaayyyy toooo short dude…

Flicka…enter Dolphins…and whales??? No one told me about the whales??? Already their campaign has worked…I’m gonna go swim with some whales next month…

oh…sorry…I can’t help it…I’m ADSL (Attention Deficit Super Looping)…my own internal internet works way to fast and my processor overheats sometimes…and then, ideas come like pop-ups on a porn site…

See what I mean. :laughing:

Speaking of swimming…Scuba well done…

[quote=“scuba”]Taiwan should look for inspiration to somewhere else that has created a Tourist Industry from nothing.

I think Hawaii might be a good model. It has little of architectural interest.
It has some areas of natural beauty. It has a created Hawaian culture (less than 1% of the population are Hawaian). Taiwan could take the aboriginal cultural a make a big thing out of it for the tourists. Build up designated areas of the East coast with medium to high end hotels/ condo areas (dont let a Taiwanese architect within 50 miles of the area.).

Have day trips to Taipei. There is about enough of interest in Taipei for 1-2 days visit.

Also need to find a way of making Taiwan seem exotic & different . Maybe this could be done by sponsoring part of some big budget movies (James Bond ?) to be made here which selectively focus on the natural beauty & avoid the cities+ perhaps a book by a best selling author. Something that captures the friendliness of the people here which is one of Taiwans strengths & yet is difficult to communicate effectively.[/quote]

Great marketing strategy…maybe even use Taiwan’s situation (political) as a backdrop for 007. But you are right…as pipe-dreamt as my ideas may sound from time to time :smiling_imp:. If the above scenario of a post cold war economy with subsequent clean-up was played out, the education of the world must begin. I can think of no man better than James Bond. Wait til’ ya see his scooter…

Also, I wouldn’t sell TaiBei so short…shopping here can take weeks…can’t you see a market for young, English speaking personal shopper/tour guides…start a business…rent a xiaojie…shop the day away…

But it all hinges on cleaning the place up…not gonna happen otherwise…Hawaii is a little cleaner than Taiwan right?

English up the place too…English proficiency for all hotel staff, and taxi drivers that want to use the major spots like hotels and airports as stands…taxis are of great tourism attraction potential…Red-toothed english…nothing more recreationally risky than a Taiwanese taxi ride…definately have that $100 taxi ride guy do a show…

Time to hit submit, but I leave you with this parting pop-up. Could we, the English teachers, possibly be the muses of such change?

If Taiwan wants tourists, it should legalize high-stakes casino gambling.

Regulate it even more tightly than Nevada, so that the machines are fair and the table games give good odds. There are enough beauties in Taipei to staff a thousand casinos as cocktail waitresses. Hire a few foreigners to deal with the tourists (hint, hint) and you’ll draw in plenty of high rollers.

James Bond on a scooter ? I can picture it , it works !!

Hawaii is cleaner. You wouldnt think it would take too much to make the tourist spots & beaches cleaner here. Just employ a few hundred “guest workers” at minimum wage to clean it up (& keep cleaning).

There is a current scheme where Taxi drivers are improving thier english .They can then put a special sign on thier Taxi. Maybe it would be better if they had a different colour light on Taxis with english speaking drivers.

Re: Short selling Taipei. Yes Taipei has shops , but I am not aware of any benefit /uniqueness to the shopping experience here . I beleive it is better in HK, Singapore, Tokyo etc.

Casino is a great idea . Perhaps create a floating City on the river with restaurants & casinos. Arrival by shuttle boat or Sea Plane ( or Hang Glide from the Top OF Taipei 101…but no I’m getting carried away). That would be unique & much better than the crappy Jumbo restaurant in HK.

I’m not much of a shopper, but when I’ve had guests, they’ve loved shopping in Taipei. My teenage sister couldn’t get enough of clothes, stationery, shoes and stuff in nightmarklets. My parents liked the knick-knacks in Jiufen. They all liked night-markets.

Anyone seen the ads for Korean tourism on CNN? I;ve never been to Korea, but I bet Taiwan’s got more than Korea, or at least as much in terms of both natural beauty and fun shopping/night-market type experiences.

Brian