ELSI TO KOJEN NAME CHANGE: In 1999, ELS International was bought out by Berlitz. The new ownership had a large drive to standardize their schools world-wide. ELS USA has always been an adult school with intensive programs for academically bound students. ELSI Taiwan over the years has moved to teaching a majority of adult conversation classes in the adult department, and added children’s programs in the mid-eighties which make up a majority of the students at KOJEN today. The new owners of ELS USA, when it came time to renew the franchise agreement, wanted ELSI to standardize back to intensive English courses for adults only. In order to do this ELSI would have had to drop more than 80% of it’s students and discontinue children’s programs in its schools. So, after 20 years as ELSI, the franchise was abandoned, and ELSI changed it’s name to KOJEN. It is still owned by the same family and run the same way as it always has. It was an amicable parting and there is still a strong relationship with ELS USA, as KOJEN sends 100s of students every year to the ELS centers in the USA, Canada, Australia, etc.
THE SPELLING OF KOJEN: Kojen has always had the same name in Chinese. Ko Jen Mei Yu. The English spelling was chosen for the practical reason that many foreigners coming to Taiwan have no previous experience with Han Yu Pinyin, Wade Giles or other romanizations. The owners figured that native Chinese would read the Chinese anyway, and that foreigners would pronounce the name close enough for Chinese speakers to know what they were talking about.
Hexuan - Welcome back to Taiwan. From your 100’s of posts on this site, I can tell that you’ve been here for a long time previously.