Everyone claims to have strong moral principles. Many people think they have strong moral principles. Most people’s so-called moral principles are just a disorganized grab bag of societal prejudices and self-serving rationalizations.
Real integrity is all about being self-integrated. You know… integral. And that’s a middling virtue at best. More a precursor to virtue than a virtue in itself.
But at least it’s not bullshit. Which “strong moral principles” typically is.