I kept telling my friends who hated Trump this during the last campaign. He succeeded, wildly, in both real estate and entertainment and was one of the best branders of all time. It was clear to anybody who was paying attention that the ‘birther’ talk was him sliding into politics and testing the waters. However, democrats have an unfortunate habit of underestimating their political opponents by characterising whoever is running as “literally the dumbest politician we’ve ever seen…or corrupt…or dumb and corrupt”.