Why the hostility? They were B&Q, previously. Acc. to Wiki, B&Q’s parent, Kingfisher, decided to sell its stake in the Taiwan B&Q to raise funds to reduce its debt, and so the Taiwan chain, no longer affiliated with B&Q, had to remove “B&Q” from the signs. I don’t see any reason to say they are ‘taking the piss’ or ‘pretending’ anything.