I NEVER eat at McDonalds (just so that you know). Whenever I think about what is wrong with modern civilization spearheaded by the US, McDonald's comes to mind first.
Globalization, large corporation, industrial food production, huge advertising campaigns, more shine than substance, not satisfying the needs of customers on various levels (nutrition and health), sterile environment, low wages... the list goes on and on.
Let's try to support small businesses as much and often as possible. Let's at least help niche businesses to have a fighting chance against large corporations that bulldoze variety whenever and where ever they can and then try to convince you that they do care about you with cheesy ad campaigns.