Language is organic, and exists outside of an individual user. It either works in the community of language-users, or doesn't.
Language will never be formatted, formalised, or controlled by a single dictator, or an elite group, including a government-endorsed one.
A language, and representations of that language can never be bound.
Languages evolve according to the people and their choices, like a river that flows, and evolves in its course.
Language, like history, weaves, and winds.
Jilong is not Keelung.
Jeelong could make sense, even Gee! Long!
But Keelung doesn't cut it; nor does Key Lung.