Putting peanut butter on a burger is not a new Internet fad, but rather a regional American culinary tradition that dates back to the mid-20th century.
The Origin: The "Guberburger"The peanut butter burger—historically known as the “guberburger” (named after “goober,” a Southern slang term for peanut)—was invented in the 1940s at a drive-in restaurant called The Wheel Inn in Sedalia, Missouri.
The Original Recipe: The classic Missouri guberburger features a beef patty topped with warm, melted peanut butter, often accompanied by mayonnaise, lettuce, tomato, and pickles.
Cultural History: The Wheel Inn sat at the intersection of two major highways, making it a popular roadside stop for travelers which helped spread the concept. Though The Wheel Inn closed in 2013, the tradition of peanut butter burgers continues to live on in parts of the Midwest.
A Mid-Western Tradition: Missouri isn’t the only place with a long-standing history of this pairing. Bearden’s Restaurant in Rocky River, Ohio (near Cleveland) has been serving their signature “Peanut Butter Bear” (a peanut butter burger) since as early as the 1940s and 1950s. The savory-sweet combination shares flavor logic with Southeast Asian peanut sauces (like those used on beef satay) and Filipino kare-kare.
Popularization: While it started as a hyper-regional curiosity, the peanut butter burger has seen a massive resurgence in popularity in recent years. Food Network chefs, social media influencers, and modern burger joints frequently recreate these retro recipes, adding contemporary twists like bacon, cheese, or even jam.
The Elvis connection: Elvis Presley is connected to peanut butter burgers because chefs transformed his famous, obsessive love for peanut butter, banana, and bacon sandwiches into a modern specialty hamburger widely known as the "Elvis Burger."While Elvis did not invent the peanut butter hamburger itself, his name became synonymous with the flavor profile.
The Flavor Inspiration: “The Elvis” Sandwich - Throughout his life, Elvis was famous for his indulgent eating habits. His absolute favorite snack was a grilled or deep-fried sandwich loaded with smooth peanut butter, sliced or mashed bananas, and crispy bacon.
The Midnight Flight: His obsession with this flavor combination was legendary. In February 1976, Elvis famously flew his private jet 1,000 miles from Memphis to Denver in the middle of the night just to eat a “Fool’s Gold Loaf”—a hollowed-out loaf of French bread filled with a jar of peanut butter, a jar of jelly, and a pound of bacon.
The Evolution into the “Elvis Burger”: By the mid-1990s, diners and burger joints—particularly around his hometown of Memphis, Tennessee—began paying tribute to “The King” by crossing his favorite sandwich flavors with a classic American cheeseburger.