Apple announced the upcoming Apple OS 4.0 yesterday. The new OS will enable users of Apple devices to perform mutlitasking, and a bunch of other new things. Here’s a webpage summarizing the announcement and the new features that will soon be available to ipod, iphone and ipad users. Note that only iphone 3gs, ipod touch and ipads will be able to run the new OS in its entirety. So if you have an older generation ipod or the iphone 3g, you’ll have to buy a new device if you want to use some of the new features.
Here’s what really worries me, though. They are introducing what’s called iAD. In other words, the good people at Apple want to shove advertisements down our throats at the rate of one add every three minutes! :raspberry: :fume:
-The average iPhone user spends 30 minutes a day running iPhone apps.
-If you put an ad in every three minutes, you get three ads every 10-minute period.
-We will have shipped 100 million iPhone/iPod Touches by this summer.
Add those up and you get a billion impressions a day based on that average use.
Are they out of their mind or what?
If I understand correctly, this feature enables apps developers to program advertisements within the applications. So in the future, when you open up applications, you will be bombarded with an average of one add every 3 minutes. We can expect that some applications will be worse than others, and we can also speculate having to pay more for apps that will guarantee no advertisement because that is how the developers will make their money. The more people download an application, the more money they will get from the businesses advertising within the application.
I can see free apps trial versions becoming cluttered with useless annoying life-sucking adds. Just what we need…