Bosch ebikes assembled locally, but engineering done in Taiwan.
Howard concedes that generally the European model of trying to supply as close to the market as possible is always a good supply chain strategy. Yet when it comes to bike drives, "the production location for me is secondary to the engineering side…but bicycle engineering competence is sitting here in Taiwan,” says Howard in explaining his choice of location. No matter where in Europe these bicycles are assembled, their parts and components are still designed and developed by Taiwanese.