A fully loaded Ford F-250 pickup truck is a whole lot of vehicle. It can tow a horse trailer with multiple horses. It comes with a DVD-based navigation system for the driver as well as a DVD player for passengers who are sitting in the extended cab.
And how much does an F-250 set you back these days? Try $100,000.
Now, if you walked into a showroom today and asked to see one of these trucks, the price tag wouldn’t be anywhere near $100,000. It would be much closer to $50,000.
If gas remains near $4 a gallon, as many analysts expect, a big vehicle like the F-250 will cost $100,000 for an owner who keeps it for a typical amount of time (five years) and drives it a typical amount (15,000 miles a year). The gas alone would cost about $30,000, up from about $10,000 in the 1990s.
No wonder, then, that Americans are changing their driving habits so quickly. With sales plummeting, General Motors said Tuesday that it would stop making pickup trucks and sport utility vehicles at four of its North American plants.
The company is also considering selling its Hummer brand, an emblem of the megavehicle. Rick Wagoner, G.M.’s chairman, explained the moves by saying that he thought the shift toward more efficient cars was “by and large, permanent.”
Americans fell in love with vehicles like the Ford pickup trucks in the 1990s, back when gas didn’t cost much more than $1 a gallon. That seemed normal at the time, because gas prices had remained in a narrow range — roughly 90 cents to $1.25 a gallon — going back to the early 1980s.
Cheap gas made a highly desirable luxury item — hulking vehicles, with lots of power, a high view of the road and backseat DVD players — affordable for many families. The recent run-up in gas prices has changed that. On Tuesday, the nationwide average hit another record, $3.98 a gallon.
For more than two decades, Ford’s F-series pickup trucks have been the most popular line of vehicles in the country, selling more every year than any sedan, station wagon or S.U.V., foreign or domestic. But F-series sales have dropped more than 30 percent since last spring.
Last month, according to the new sales numbers released on Tuesday, the Toyota Corolla and Camry and the Honda Civic and Accord all surged past the F-series. It was the first month since December 1992 that a car — not a truck — was the country’s top-selling vehicle.