The price tag for expensive items is missing. Instead, a tag for other, cheaper item is placed under the expensive item.
See Baileys ice cream in the photo below.
This is not an accident: it is done for expensive items. I have seen it in Family Mart for some imported items in freezer (they have French ice cream, frozen pastries etc)
I have seen it in PX Mart for imported ice cream.
I started noticing that since I have bought in 711 a bottle of Korean fruit syrup which was mislabeled exactly that way.
I went back and checked on the shelf: no price tag.
Once An Accident, Twice A Coincidence, Three Times A Pattern
Usually, product sold at 711 / FamilyMart will have their price printed on the product itself in a small rectangle. Just check that one instead of the tag on the shelf.
Family Mart, has price chart listing items and price. Normally ice cream bin is all mixed up from kids (and me too) looking at the items and putting it back in the wrong area.
As far as your photo, item for NT$69 has clear message for the item (name, size cost per per 100g) which I see on the back of bin
Correct. Maybe OP is confused because it is written in Chinese, the brand name in English.
Moreover, it is on top because it has a discount.
But for an item way in the back -can barely see it in the pic- while the price for the forward stuff is probably under the other price tag.
Happened to me while shopping in a hurry, took some ice cream and was shocked this tiny thing was 99 NTD. TBH didn’t even look at the tag if it was there.
But this is not a coincidence that label has large font for a price only while the description is very small.
The idea behind this fraud is to suggest for shoppers in a hurry, older people, kids etc a low price while having plausible deniability.
Basically a dark pattern: Dark pattern - Wikipedia
I’m curious if more people noticed that.
Some countries have legislation which specifically targets this type of practices.
I noticed this tactic years back at the 7 11. All the drinks had price tags apart from the Starbucks. I went to another place and it was the same.
I used to see it in wellcome all the time. Missing prices or products displayed above a different product’s price.
Another thing I caught wellcome doing in the past was charging me a different price to the one on the sign. Hard to notice if you buy multiple items. I had to show the worker and then they were like the displayed price is wrong but we will still sell it to you at that price because it’s our mistake. Fair enough I thought. They took the price away. Case closed. However, I went in the next day and it was back.
Current fraud method is smarter: put a label for a different product so customer cannot demand to buy at lower price. The correct label is missing altogether.
I notice what they do for the ice cream bars and cones in the chest freezer is make the pictures and prices so small you just grab one…it may be anywhere between 25 and 85.
For example, recently in Family Mart I bought a can of brown-sugar protein drink that was above a label reading $49, however the price at checkout was $79. When a checked again, the $49 label was a different product.
I assumed it was incompetence, but now you’ve got me thinking.
Correct - It’s a criminal offense to mislabel the price of products in Europe, as it would be considered fraud.
Doubt Taiwanese stores are breaking any laws by hiding price labels, but they should be called out on it.
A conspiracy! You should visit the store again, and if you see this happening again you should put the labels in the right places.
Then the next time you go back, if you find that they misplaced them again, even after you corrected them, then you know for sure there is something sus going on.
