GG: So rugby’s not yet the people’s game?
Roy: I don’t think so, no. That’s our aim. To make rugby for the people, by the people, of the people.
HG: And can I say that while we’re the second-most obese nation on Earth, weight has never prevented anyone from playing rugby. The glamour of the game is not to be underestimated. Really, there are some incredibly attractive people involved in this event. The Tongan line-up would be a walk-up start for any Giorgio Armani campaign. And Versace has obviously done the New Zealand gear. Women are going to be amazed how attractive these men are. We feel there’s a wick dangling out of the buttocks of rugby that we’re going to ignite and hopefully explode on The Cream.