Here is some information that I gleaned from Peter Arnold re: MLM or Network Marketing. Perhaps it will shed some light on how some of us view the industry. Thank you for the privelage of being able to post on this forum
Question => What Business are we REALLY in?
I’d like to put forth a few thoughts for consideration…
Most would say we in NWM (Network Marketing) are in the business of using and sharing and marketing products and services to others, and attracting Biz Partners to do the same thing. And this is true, because bottom line - without products moving, no money can be made.
But I believe there is really a far MORE IMPORTANT answer.
Let’s consider the more accurate answer to this question, in 2-parts:
PART I ==> We are in the PEOPLE Business.
NWM (Network Marketing) is a business of personal relationships. Success requires constant personal growth and stretching and striving for excellence. That’s hard. Self growth means we must not only be comfortable with ourselves, but we must acquire a caring attitude - even love - for other people. In reality, we do not inspire organizations or businesses - we inspire PEOPLE.
We are successful if we know how to nurture and edify and see and affirm the ‘best qualities’ in people. We must be honorable. We must be humble. They must trust and respect us. Others can tell instinctively whether or not we care for them and have their best interests at heart. If they do not know that we care for them, they will not respond to us.
This is about the art of assisting and working with people who we care deeply for and desire to help. We want to improve their lives. We see the higher ground that they themselves cannot see, and we desire to take them there. This takes time and energy and patience on our part - and sometimes heartache - but witnessing our partners exceed their own expectations - is worth every single ounce of it.
= CHOOSE A ‘CARING’ ORGANIZATION - Famous author, teacher, coach, investment guru - RICHARD KIYOSAKI - talks about some major KEYS in Network Marketing, in one of his best-seller books, ‘The Cash Flow Quadrant’. In part, he says – “…the first thing is - choose an organization that is first, committed to developing you as a ‘human being’ - more than developing you as a salesperson. I endorse any NWM organization that has ongoing, long-term educational programs to develop you as a human being. Self confidence is vital on the right side of the quadrant (the “B” - Biz Ownership). Have a strong ‘mentor’ program – have people you respect and enjoy being with”, etc .
So it’s critical that we know about, and are comfortable with, our Upline Support TEAM – its governing values – its mindset – its mission.
= NWM ‘PULLS PEOPLE UP’ - NWM trainer / coach / author / speaker TOM (Big Al) SCHREITER says that the primary KEY to Network Marketing success lies ‘within ourselves’ – that NWM is not about ‘other people making us successful’ – NWM is about making ourselves ‘better people’ - so that we can help make others more successful. BIG difference. He says that NWM ‘pulls people up’ - vs- the corporate world, that tends to ‘keep people pushed down’.
PART II - I believe we are in the LEADERSHIP DEVELOPMENT Business.
Perhaps more than any other business on the planet, this is the case. Please think about that. The highest levels of success in Network Marketing belong to those who are exceptional leaders. They have rare skills and talents involving many areas, such as being a constant mentor - followed by letting go.
A good example of that is - when a new partner is filled with questions, a leader initially gives out ‘all’ the information. Then as time passes, a leader may begin to say – “you call this number and get that question, and I’ll find out about the other question – and then call me back, and we’ll compare notes” (so the leader is kept from being the be-all and end-all). Eventually, the leader may say – “I’m not sure about that one, can you find out the answer and then get back to me so we’ll both know next time?” thus they become equals). This will be duplicated through the power of ‘leverage’.
A true leader is always teaching leaders-in-waiting by example - always cutting baby eagles loose from the nest when they should be ready, but scooping them up if they’re not. They walk the extra mile - they give what it takes - they sacrifice, for something bigger than themselves.
Leadership in this industry is different from leadership in others. Here, it is a wonderful paradigm of “win-win” – You win – and as a result, I win. In fact if you don’t win, I can’t win. This is uncommon in other industries.
KIYOSAKI Again - “The ‘second’ thing successful people learn in NWM is how to lead people. Working with different kinds of people is the hardest thing about business. The people I have met who are successful in any business are those who are natural leaders. The ability to get along with, and inspire, people is a priceless skill, a skill that can be learned…”
= But in NWM => what is it that we are leaders IN ?
= ‘MAKERS’ OF LEADERS - I submit that the greatest NWM leaders are ‘makers’ of leaders. They become a resource - a teacher of leadership - a good listener - a great communicator - a committed partner to those who are on the ‘path’ of development as leaders. They have wonderful attitudes - they ask questions - they challenge their associate’s hidden assets - they foresee obstacles - they troubleshoot - they resolve situations before difficulty enters.
More importantly, they teach concepts of community- building – perpetuating the birth of ‘new’ leaders, who support and help others achieve their aspirations - because in NWM - when we are ALONE - none of us is successful - we only succeed when ALL of us are winning - the TEAM spirit. This is the ‘essence’ of NWM. Network Marketing is perhaps the only business structure anywhere, that truly accomodates this kind of leadership development. It’s unique to our industry.
I believe we’re ALL “leaders in training”.
NWM ‘demands’ that that leaders care for, and mentor, and build leaders. Period. Can you think of any other business model in the universe in which leaders, empowering other leaders, is ‘mandatory’ for success?
In most businesses and other industries, even in prosperous times, it’s a world of – dog-eat-dog – me- versus-them – what’s-in-it-for-me – a survival-of- the-fittest syndrome – whereas in Network Marketing, in order for leaders to MAKE it to the top, they ‘must’ work with - inspire - empower - and develop ‘other’ leaders.
What a magnificant purpose! – That’s worth celebrating!
SO WHAT “IS” MLM? - I propose to you that - more than anything else - more than products and services - more than compensation plans - more than sales - more than prospecting, recruiting, residual income, leads, business briefings, seminars, conventions, whatever - we in this great industry are in the…
PEOPLE // PERSONAL GROWTH // LEADERSHIP DEVELOPMENT Business!
THAT’S what we’re in – a business of bringing out the ‘best’ in ourselves and in others – a business of spreading physical / spiritual / financial WELLNESS around the globe – a business that may well take our society -and the entire paradigm of business and commerce - to its next level.
NWM – although not ‘perfect’ (show me anything that is!) – is a business I feel very good about – a business I am grateful for – a business I am extremely proud to be a part of.
I hope you share some of these feelings too.
= “Leaders are readers.” (Donald Laird)
= “Leaders think. They think because they are leaders. They are leaders because they think.” (Dr. Paul Parker)
= “For every person who has the ability to lead, there are a thousand who are waiting to be led.” (Roy L. Smith)