I think Microsoft started that fad, but this article gives the impression that by 2005, even Microsoft had at least partially abandoned it (I don’t know because I’m still using Windows XP): [quote]But it’s not only Microsoft that’s engaged in the practice. “My” has become the common shorthand in the technology industry to suggest personalization or customization – not only in the file structure of individual programs but also in the names of high-profile services and features.
For starters, there’s My Yahoo!, My eBay, and Google’s “My Search History.”
Not to mention the state of Florida’s government site, MyFlorida.com. And don’t forget the official Swiss tourism site, MySwitzerland.com.
“People got carried away,” [Microsoft executive Jim] Allchin said in a recent interview. “Anytime Microsoft does something, everybody wants to do it. … It became a worthless descriptor.”[/quote]–“The end of ‘my’ is nigh,” Seattle Post-Intelligencer, May 30, 2005