Taipei 101 interactive photography thingy

Has anyone else heard of this? … cleId=1880

Phone numbers displayed on 101, you call to find out what the topic of the day is and then have a short time to submit pics taken on your phone. Entries are displayed on a screen at 101 and viewers vote for the winner.

I knew nothing about it. Sounds cool. Anyone else know more?

Never heard of it. And where are the ‘giant screens’ ? - It looks like the ads are currently done by colored lights only.