For more than a half-century, The Humane Society of the United States has been fighting for the protection of all animals through advocacy, education, and hands-on programs. Its major campaigns target factory farming, animal fighting and other forms of animal cruelty, the fur trade, and inhumane sport hunting practices. And officially since yesterday, the HSUS has joined Microsoft’s i’m Initiative making it the tenth organisation you can support without even spending a dime. Just putting *hsus in your Messenger nickname and chatting with your buddies does the trick!
Wayne Pacelle, HSUS president and CEO, as quoted in the press release: “The Humane Society of the United States is pleased to be participating in this exciting program. We are searching for every possible way to connect with our supporters and to help them demonstrate their affection for animals and their affiliation with us.”
donate to charity without spending a dimeAs expected, the i’m Initiative is expanding and other charity organisations that could be joining the i’m Initiative in the near future include Oxfam, the American Cancer Society, and the World Wide Fund for Nature. Our biggest concern, however, is that it’s still only valid in the United States while the buzz has clearly caught on worldwide.
Support The Humane Society of the United States and put *hsus in your Messenger Display Name.
Download the HSUS Theme Pack (1 x display picture, 1 x conversation background). http://im.live.com/Themes/Confirm/Default.aspx?Theme=HSUS
For all the details please refer to our i’m Initiative FAQ. http://www.mess.be/msnmessengerfaq/idx/0/141/article/What_is_im_What_is_the_charity_emoticon_about.html