It really depends on what you want to do with your jacket. If it’s just a functional replacement of a raincoat, meant to stand up to wind and rain especially when riding a motorcycle, look no further, Gore Tex is the solution.
If you want to jog or do outdoor activities in your jacket in non-extreme conditions, there might be better options. Gore Tex, both Pro and Active shell, claim that water vapour could pass through the inner (technically middle) water-proof layer, but what you really want is that air could pass through the inner water-proof layer, as most of the humidity from your body immediately condensates on the cooler fabric once it makes contact, making the Gore Tex system not that much better than a regular raincoat in terms of keeping you dry from your own sweat.
These are the jacket systems currently on the market that I am aware of:
Gore-Tex Pro Shell, Gore-Tex Active Shell, eVENT (by GE), NeoShell (by Polartec), Omni-Dry (by Columbia), Dermizax (by Toray), HyVent (by North Face), MemBrain (by Marmot).
Allowing air to pass through from the inside usually also mean that some air could get through the jacket. That could be a good thing or a bad thing, based on what you want out of your jacket.
People point to this video a lot
Although I think it’s important to look at resistance to water penetration. It should at least stand up to 10,000mm of water pressure, and retain that after wash.
Preferable performance numbers for most jacket systems: