D-Link has had their “Green Ethernet” campaign for a while. Basically just saving power according to cable length.
Linksys has announced how they’ve got new environmentally-friendly packaging using vegetable inks and recycled paper.
It makes me wonder how much people pay attention to this stuff?
Do you buy products according to a company’s environmental policy? Do you think it affects people’s judgment when making a purchase?
What percentage of people, in your opinion, see such tactics as corporate posturing?
I’m all about saving the whales, trees, and chipmunks. But I also drive a 2-stroke scooter so I don’t try and pretend that I’m dedicating my life to protecting the environment.
My company wants me to create our environmental policy, but it’s hard for me to find the ethical middle ground on this. We don’t have any of the aforementioned benefits to make a true environmentally-friendly message, but we have to put something down.
What do you think?