I 've seen the phrase 訴求目標 several times, and it seems to be business/marketing term. I have a general idea of what it means, but the specific English eludes me, since I’m not familiar with ‘business English’ jargon.
Is ther any website that is useful for business terms? The Chinese online dictionaries i’ve seen don’t seem to be too au fait with business terms and are not very up-to-date.
thanks